Breakfast is King at McDonald’s

Imagine it. You get up in the morning and every day you eat at the same place. Only it’s not your kitchen table or your granite covered breakfast bar.

No.

It’s McDonald’s.

Think I’m kidding?

I saw a statistic that fully 20% of all breakfast eaten every day in America is at McDonald’s.

And they’re not eating apples and sipping the orange juice. McDonalds started selling the “McSkillet Burrito” nationwide at the end of November. Its stats:

The $2.49 tortilla is folded over a filling of scrambled eggs, a sausage patty, potatoes, roasted peppers, onions, cheese and red salsa, the company said.

It contains 610 calories, 1,390 grams of sodium and 36 grams of fat, including 14 grams of saturated fat and 0.5 grams of trans fat, The Chicago Sun-Times reported.

And how many people are eating more than one of these? And what happens when you add on the hash browns too?

Breakfast is huge business for McDonalds. From the UPI:

“Breakfast all day is certainly something we’ll always take under consideration, but I can fairly tell you it’s not something that is going to happen for a long time,” McDonald’s USA Chief Operating Officer Jan Fields said in a webcast news conference.

Breakfast accounts for 24 percent of McDonald’s Corp.’s U.S. sales and 28 percent of transactions, she said.

Soon, you’ll be able to have your deluxe big breakfast all day long. How great would that be? Admit it. You’ve driven into McDonald’s on a weekend morning at 10:55 am only to discover that they have stopped serving the breakfast and you have to order lunch. How annoying! When what you were really craving was the sausage patty and those pancakes. All day breakfast would be nirvana.

Some people can’t get enough and eat at McDonald’s every single day. You think I’m kidding? From the Wall Street Journal:

Angel Crawford, a 49-year-old Chicago resident, said she visits McDonald’s every day for breakfast and other meals, but has been staying away from the higher-priced items on the Dollar Menu & More section. “I don’t buy them because they went up,” she said.

For once, I just don’t know what to say.

And I thought Starbucks was so addictive that people would continue to order their lattes regardless of price. Apparently McDonald’s is also nearly recession proof.